American Tourister Luggage and Backpacks: 2026’s Colour-First Travel Trend
In the past, choosing luggage for travel meant choosing a black or grey bag. Almost all American Tourister backpacks and luggage are now key to making a statement. The colour choices reflect your travel style just like your clothing does. At our American Tourister collection, we fully embrace this trend. We’ve got several ranges focused on bold and unique colours. We don’t see colour as an afterthought.
Use this trend to determine what colour American Tourister bag will work best for your travel style.
Why Colour Drives Every American Tourister Purchase Now
Colour Drives All American Tourister Purchases Today.
When shopping for luggage, size was often the first consideration, with colour often being the last consideration. Not anymore. Shoppers are choosing colour first. Then, check the size and price. A bright suitcase is easier to spot on a busy baggage carousel than a black one. It also shows your personal style. Your suitcase will appear in many photos at airports, hotel lobbies, and during group trips.
American Tourister Colours for Every Type of Trip
Your best option isn’t to have a singular favourite colour. The best option is to select the correct colour for your specific purpose.
When you’re going away on business, you want to pick colours that denote classic business or professionalism, such as black or dark blue (navy). In contrast, these colours won’t clash with a formal outfit when you’re attending your first business meeting with a client. The American Tourister Airconic travel collection offers both navy blue and bright designs. You can pick lightweight luggage that keeps your elegant look intact.
When travelling for pleasure, the same should not be taken into consideration. Consider turquoise or a very light green (lime) or any of their variations; turquoise is bright and will definitely be seen and noticed! The Aerostep luggage stands out. It looks chic at the beach and in the airport. Just add a Turquoise Aerostep to your travel outfit, and it instantly becomes “put together”!
Pairing American Tourister Backpacks with Your Suitcase Colour
The trend towards pairing your suitcase and luggage will continue well into the future. An example of this is how people are pairing their main luggage with a daypack or backpack. For example, an American Tourister Navy Airconic luggage and an American Tourister Navy Segno backpack together create a coordinated look. This is the overall look that most people want. The opposite also works. By having a bold, elemental blue Trento case sitting next to a neutral black backpack, you want just one statement piece as opposed to having two.
Using this method of pairing luggage is the simplest way to develop a travel style without purchasing a full matching set. You will have many options for colour, a coordinated style (even if the colours do not match), and not be restricted to using just one colour for every trip that you take
Why the American Tourister Colour Trend Has Staying Power
Unlike most fast fashion brands, luggage from American Tourister does not get changed out on a seasonal basis. People will usually keep their suitcases for years. Therefore, the colour you pick out today will be one you will be using for a long time to come. So, the reason this trend will not die soon is that selecting a colour that you feel still works for you in 2-3 years is definitely more important than selecting based on a current month trend.
Choose one bold bag and one neutral bag to create a stylish collection. For example, you could buy the contemporary American Tourister Turquoise Tonic suitcase or traditional Elemental Blue suitcase just for fun, and pair it with a black or navy Segno backpack to carry around daily. That way, you will have a fashionable piece that you won’t regret having too many of in the future!
Shop the Full American Tourister Range at Bag Plus
You can find many colours available in the American Tourister luggage range and American Tourister Backpack range at Bag Plus, including the Turquoise Tonic and Grey Aerostep luggage collections or the Light Lime and Navy Blue Airconic collections, as well as the Elemental Blue and Black Trento luggage collections. The American Tourister Segno Backpack in either Black or Navy will go perfectly with any colour of luggage you choose.
Now, when you decide on which colour of American Tourister luggage or accessory to buy, it will no longer be your last consideration, but your first consideration!